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10 Unconscious Obstacles to Effective Time Management and How to Overcome Them

Why it’s so hard to change habits?

Higher education leaders have heavy workloads and responsibilities that often cause them to work long days. It is common for leaders to attend conferences, participate in training, and read books and articles on time management but struggle to implement what they learn.

Most of them realize the value of prioritizing, setting daily goals, using project management tools, delegating, doing the most challenging tasks early, providing training to their staff to empower them to work more independently, and keeping themselves accountable, but they don’t do it.

Their struggle with time management is not caused by lack of knowledge but inability to change their behavior. They may be unaware of the reasons why they continue to repeat old habits instead of implementing new practices, or they may understand their reasons but not know how to change.

Typically, they blame themselves for their lack of organization and self-discipline, or they blame other people for the interruptions they create, or both. They look at their situation from a highly pragmatic perspective and often feel discouraged or even stuck.

Unconscious Obstacles

Time management is emotionally charged and the first step to making improvements is to deal with emotions. People don’t always know consciously what drives their decisions and behaviors. In a nutshell, individuals are programmed to do what they expect to bring pleasure and avoid what they expect to create pain. This evaluation of pleasure and pain is rarely conscious and is highly subjective, as it is based on the person’s past experiences, beliefs, fears, and needs. Here are some common unconscious obstacles to effective time management.

1. Seeking perfection

Seeking perfection will cause managers to spend an excessive amount of time on each project. They may attach too much importance to small details that no one else will notice. They might check their work too many times, start doubting themselves, and add complexity that doesn’t bring more value. The unnecessary time spent perfecting one task will be sorely missing for another task, creating unwarranted delays. Seeking perfection can also increase pressure, inflate the level of difficulty perceived, and cause procrastination.

2. Needing control

Some people have a strong need to feel in control and are reluctant to delegate because they believe the best way to get something done correctly is to do it themselves. Instead of using their human resources strategically, they take responsibility for more tasks than they can handle. They will create delays and even bottlenecks when they micromanage their staff and insist on reviewing other people’s work. They may also over-complicate projects by requesting modifications that are their personal preferences but don’t objectively add value to the tasks.

3. Task avoidance

Managers are likely to keep themselves busy with comfortable tasks and procrastinate on an intimidating one such as writing a report. Avoidance can be caused by various reasons including (1) too much pain perceived in completing the task, (2) lack of intrinsic motivation and interest in the task, (3) lack of external pressure to complete the task, (4) rationalizing why it is acceptable to wait, (5) attaching more importance to other tasks than this one, (6) focusing on what is urgent rather than important, (7) being intimidated by the size of the task instead of tackling it in manageable chunks, (8) not feeling creative or energetic enough and choosing easier tasks instead, or (9) choosing a task that meets the individual’s emotional needs (e.g. meetings or phone calls to meet the need for interaction and connection or answering e-mails for instant gratification and sense of being productive).

4. Fear of failure

Lacking confidence in one’s ability to successfully complete a project will create fear and procrastination. The intimidating project will be pushed to the last minute, creating more stress and pressure. This pattern is common for people who (1) worry too much about how they are perceived and tend to focus more on criticism than service to others, (2) are new at their jobs and don’t feel competent enough, informed enough, or prepared enough to complete the tasks successfully, (3) have a critical supervisor who is very difficult to please, (4) exaggerate in their minds what is at stake and create unjustified anxiety, (5) work in an environment that is unsupportive and feels unsafe, or (6) have been treated poorly in the past and still carry the fear of being criticized or punished, even if their current work environment is healthy.

5. Desire to please

People who have a strong need to please others tend to have difficulty saying no to requests, even when they are not certain they can deliver on their promises. As a result, they will over-commit and find themselves unable to meet deadlines. Their fear of disappointing someone or letting someone down will often become a self-fulfilling prophecy because they lack healthy boundaries. They are also likely to let people take too much of their time, call them too often, ask for too many favors, and assign them projects that should be directed elsewhere. They tend to make unnecessary sacrifices because they want to be liked, and prioritize what other people want over what they themselves need.

6. Need for connection

Occasionally, managers overestimate how much time they should spend nurturing relationships on campus by engaging in long conversations with co-workers. Leaders with an open-door policy who lack self-discipline may allow people to interrupt their workflow excessively and overstay their welcome. While relationships are of the utmost importance and leaders need to know how to inspire teamwork, loyalty, and collaboration, they should not assume that quantity of conversations is an indication of quality. Many high achievers will lose motivation when they question whether other people are working or socializing. An excessively laid back atmosphere can hurt morale and dedication. When friendships seem to be more important than work, standards are likely to get lower and so will productivity.

7. Seeking comfort and familiarity

Not everyone embraces change. In fact, most people are highly resistant to change. Many individuals prefer to keep doing what is familiar, comfortable, and predictable, even if it is not optimal. Breaking old habits require commitment and self-discipline. If someone does not set a clear intention to change and create structure for accountability and follow-through, they will revert back to doing things the way they always have. Improving time management is not difficult but it feels too unfamiliar and uncomfortable to some people.

8. Being reactive rather than proactive

Some managers describe their work as putting out fires all day. Their lack of structure and organization causes them to spend their workdays reacting to emails, calls, meetings, and crises to resolve. They believe they cannot make time to create processes or systems, or train their staff to do more or work independently. They are busy keeping their heads above water and don’t know how to make time to improve their workflow and effectiveness. Their attachment to the belief that they don’t have any time available prevents them from implementing time management strategies.

9. Taking pride in being overworked

When someone takes pride in personal sacrifice and being overworked, they will not improve their time management. Being able to leave the office on time each day would damage their self-image. Their self-worth and identity are tied to how hard they work therefore; finding ways to create free time may be appealing consciously but will be rejected unconsciously. They will sabotage their efforts to achieve work-life balance because they think hard work is more honorable. Their inner conflict will keep them from changing habits.

10. Feeling not good enough

Similarly, when leaders have a relentless inner voice telling them they are not good enough or are not doing enough, they will continue to work excessively to prove their worth and find self-acceptance. Their inner critic will sabotage efforts to improve their time management because the unconscious goal remains to do more and sacrifice more, not less.


Overcoming Unconscious Obstacles

The first step to overcoming these obstacles is to become aware of them. Self-reflection can be facilitated easily and effectively by a coach. Once the person understands the reasons why they have difficulty implementing better time management practices, they can find solutions and commit to changing old habits.

Managers who now understand what need(s) they were unconsciously trying to meet can find new vehicles to meet these needs, making it possible to change the unwanted behaviors. Briefly acknowledging their fears will allow them to think of solutions to find reassurance and make the fears disappear. Identifying long-held beliefs that cause dysfunction will give them an opportunity to change perspective and liberate themselves from old patterns.

Work habits are determined by the unconscious mind until we choose to consciously observe our own decisions and behaviors and choose to make changes. Intentions alone are not effective because obstacles need to be brought to the surface to be overcome.

The gap between knowledge and action, meaning knowing what to do and actually doing it, can only be filled by addressing the emotional side of time management. Stop struggling with your heavy workload and old habits.Send me a message or schedule a complimentary call with me to discuss how I can help you making lasting changes and regain control over your schedule. You can’t keep doing the same thing and expecting different results, right? Let me take away the stress and make your work life much easier.


About the author: Dr. Audrey Reille has empowered thousands of professionals through one-on-one coaching, group coaching, speaking engagements, online courses, and interviews on international telesummits. Audrey is the go-to coach for leaders in higher education administration. She empowers them to thrive by reducing stress, optimizing strategies, improving professional relationships, and developing a strong and empowered mindset. For more information, visit

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