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Success with Significance: Improvement That Matters

Your purpose is essential to pursuing your potential.

If you want to be everything you can be, you need a compelling reason, and that is your purpose. It takes a strong why to power the what and how of making your best better.

In my new book, The Potential Principle, I map out four essential areas to focus on for personal and professional growth, and I provide four powerful tools for creating breakout improvement in each area. Just as importantly, I explore the foundation of success, which is significance.

D. L. Moody said that our greatest concern in life should be to succeed in something that really matters. One of the best ways to do this, and move closer to realizing your true potential, is this:

Look for the inherent meaning in your work as well as infusing your work with meaning.

When you commit to something bigger than yourself, you often find a bigger purpose. Remind yourself every day of how your role as an employee or an entrepreneur contributes to the purpose of your company, and the impact you have on customers. When you better your best, you also have more to give your family and community.

Remember that you have a positive impact on others through your performance. It isn’t just the job that you have but also how you do that job that makes the difference between average and extraordinary. Resolving a customer’s complaint gracefully, delivering a knockout sales presentation or going above and beyond as a parent or spouse gives purpose and meaning to your efforts.

What matters most to you? What gets you out of bed each morning, excited and ready to face the new day? Where do you enjoy spending your time, energy, and emotion?

As a person of faith, I believe we all have a purpose in life. Find yours. Discover the meaning in what you do. Then give it everything you’ve got, using the tips I’ve shared in this blog and the guidance and encouragement I offer in The Potential Principle. Not only will you find success in bettering your best, but your success will matter—both to yourself and to the people around you.

Order The Potential Principle at

Author: Mark Sanborn Mark will be speaking at the Annual International Leadership Conference "Reaching New Heights", April 3-6, 2018, in Denver, Colorado.

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was recently honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. Mark is also a member of the exclusive Speakers Roundtable, made up of 20 of the top speakers in America.

For more information about Mark Sanborn, click here.

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